Cease and Desist

A couple days ago Pokerstars issued a Cease and Desist letter to PTR, and as of today PTR has complied by blocking access to player profiles of Pokerstars players.

What interests me most about the whole situation is that PTR has been on the radar and something Pokerstars has claimed they "are working hard to stop" for over three years now. I'm under the impression that having your lawyers issue a Cease and Desist order is one of the first things that comes to mind when a company wants to stop another organization from doing something. Assuming this is in fact the case, one of the following must be true:

* Pokerstars were incompetent and up until now it didn't dawn on them that a Cease and Desist order might be a good course of action, or have a chance of being complied with.
* Pokerstars lied to us repeatedly and actually were not concerned with the presence of PTR, and not working to stop it. That is, up until something changed recently, and they decided to take the fairly trivial action necessary to do something about it.

While over the past year or so I think a lot of the decision making at Pokerstars has been highly suspect, three years ago I would have said the opposite. Because of this, I highly doubt that incompetence has anything to do with things. That simply leaves intent, and begs the question: why now? PTR clearly has its pros and cons for the poker community, but if Stars was content with leaving it be for three years, what changed? The only thing that jumps out me in particular is that the Pokerstars Security Department will no longer have its work being double checked by the public as easily for cases of collusion, botting, and such. Hopefully that has nothing to do with it.